My strength is in making complex messages simple and straightforward...
None of us read web content in the same way we read books or newspapers. We scan around, searching for what we need. When I write website copy, less is always more. I make sure it’s easily scannable and always provide clear calls-to-action.
Keeping search engine optimisation (SEO) firmly in mind, I keep abreast of events in the industry and index each page correctly, by writing title tags and meta descriptions for each page.
I have provided the voice over for several videos, for clients as diverse as Thomson Travel and Deutsche Bank. This experience means that when I write a script, aside from ensuring that the desired message is conveyed clearly, I know exactly what is required to make the spoken word sound natural, flowing and engaging.
Whether you need help with creating a pitch to a potential client, a new brochure, or developing training materials, I can create carefully crafted copy that delivers on your objectives. As with web copy, less is always more. Where a message can be delivered in 100 words rather than 500, this will always be my approach.